Scary Good Business Summit Presentation
The Scary Truth About Your Social Media: 3 mistakes haunting your content—and keeping it from leading to clients and sales
October 1, 2026 - October 30, 2026
About the Presentation
You know you’re good at what you do. But your social media isn’t bringing in enough clients, sales, or income to reflect it.
Perhaps you’re spending hours writing captions, creating graphics, and filming videos—only to hear crickets when you post. Or business gets busy, content falls to the bottom of your list, and before you know it, you’ve completely ghosted your social media.
In this talk, Lindsay Sullivan reveals three common mistakes that keep brilliant business owners invisible online. You’ll learn how to stay visible when business gets busy and build the trust that turns quiet followers into paying clients—so you can grow your income and make a bigger impact through your work.
No dancing Reels or posting 24/7 required. Because the truly frightening thing isn’t the algorithm—it’s spending hours creating content that does nothing for your business.
Hear Lindsay’s Presentation
Register for summit access, then continue directly to this presentation.
About Lindsay Sullivan
Lindsay Sullivan is the Founder of Visible by Design and The Small Business Photographer.
As a visibility strategist and brand photographer, she helps entrepreneurs turn their expertise into greater visibility, trust, and sales—without social media taking over their lives.
Through brand photography, workshops, and signature programs, Lindsay teaches practical strategies and time-saving systems that help business owners stay visible, become known for their work, and turn their content into clients and income.