Scary Good Business Summit Presentation
AI for Marketing
October 1, 2026 - October 30, 2026
About the Presentation
Most solopreneurs and coaches use AI the same way: type a prompt, get something generic, spend an hour fixing it. The problem isn't the tool. It's that AI is being used as a magic button instead of a thinking partner.
AI for Marketing gives you a different approach. Instead of hunting for the perfect prompt, you'll learn three collaborative thinking methods that turn AI into a strategic amplifier: Metaprompting (have AI design the approach before it creates anything), First Principles (strip away the templates and "best practices" that produce cookie-cutter marketing), and Chain of Thought (guide AI through the same layered reasoning elite consultants use). Along the way, I'll cover why most marketing fails the "inside-out" test and how one small business applied this shift to reach a 251% jump in website traffic and a 280% increase in sales.
You'll leave with a simple implementation framework and a Monday-morning assignment you can run before you start your day: one prompt that makes every piece of marketing strategic rather than tactical because, if it's not strategic, it's not marketing.
No technical background required. Just a business you want to grow.
Hear James’s Presentation
Register for summit access, then continue directly to this presentation.
About James Hipkin
Since 2010, James Hipkin has built his clients’ businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand digital marketing. His customers value his jargon-free, common-sense approach. “James explains the ins and outs of digital marketing in ways that make sense.”