Scary Good Business Summit: Speaker Information

Event Dates: October 2026 (Recorded Audio Summit)
Speaker Application Deadline: September 25, 2026
Content Submission Deadline: September 28, 2026
Promotional Requirement: 10 registrations (incentives at 20 and 40)

Theme: Business Doesn’t Have to Be Scary: Practical, No-Hype Strategy for Real Business Growth

Topics:
Lead generation, marketing, sales and closing, offers and pricing, client acquisition, business systems and automation, productivity, operations, mindset, money and profit, leadership, team building, scaling, and related topics that help business owners grow with less fear and more clarity.

Summit Structure

The Scary Good Business Summit is a recorded audio summit, with content being actively pushed to participants throughout the summit period in October.

Speakers will record a 15-minute audio talk (minimum 10 minutes) on their topic. This will be available to participants during the entire period and actively pushed on a particular day (after promotional requirements are met).

The event will be gamified, giving participants rewards for engaging with more of the content. Among the gamification rewards, as well as VIP bonuses, will be live events with the speakers. These are a great opportunity for speakers to connect with participants.

Speaker Meetings

Speaker meetings will be held before the summit period to ensure alignment, clarity, and success. Please plan to attend one of the following:

• Wednesday, September 2, 2026 at 4 PM Eastern
• Thursday, September 17, 2026 at 2 PM Eastern

Block these off as soon as you apply.

Concept

The Scary Good Business Summit is built on a simple idea: growing a business does not have to feel scary. Most business owners are surrounded by hype, conflicting advice, and pressure to do everything at once, and it leaves them frozen instead of moving. This summit cuts through that noise with practical, proven strategy from people who have actually done the work.

We welcome speakers across every part of building a business, including marketing, sales, lead generation, offers and pricing, systems and operations, productivity, mindset, money, leadership, and scaling. If your topic helps a busy business owner take a clear, confident next step, it belongs here.

Talks should be high value and include one to three clear, actionable insights. Talks that hold back core value in order to promote an offer will be rejected.

Topics may include:
Getting found and generating leads. Turning conversations into clients. Marketing that fits how you actually work. Pricing and packaging your offers. Systems and automation that buy back your time. Productivity and focus. Money, profit, and cash flow. Leadership and team building. Scaling without burning out.

Offers:

No direct offers may be made. Speakers may spend up to 30 seconds of their talk discussing a free offer (and a VIP offer if applicable) to encourage further engagement. The summit prioritizes value first, which naturally creates desire to continue the relationship.

Delivery

The summit will be delivered in audio format, available to participants through the dashboard throughout the summit period.

During the summit, participants will receive regular emails spotlighting one to three talks at a time, with direct links to the featured content.

Speaker Acceptance and Requirements

If a speaker’s application is submitted and complete by the stated deadline, they may assume acceptance and do not need to wait for confirmation, but acceptance is only the beginning.

Speakers should block off the speaker meetings as soon as they apply and may begin recording their content immediately.

Recording

To be included in the content lineup, speakers must provide a high-quality MP3 recording that delivers value to the audience and is not simply a pitch. If a recording does not meet quality or content standards, the speaker will be informed and given the opportunity to re-record.

Promotion

To be highlighted in email reminders, speakers must promote the summit to generate no fewer than 10 opt-ins.

• Speakers who generate at least 20 opt-ins will be included in the Collaborative Book at no cost.
• Speakers who generate at least 40 opt-ins will be promoted multiple times.

Failure to Promote:
If a speaker fails to promote, their talk will remain available within the general summit content but will not be directly highlighted.

Questions

Questions may be sent to:

Michael Whitehouse
michael@guywhoknowsaguy.com

Legal Stuff

By applying for this event, the speaker agrees to the following:

1. Speaker hereby grants to Brandi Cox, Michael Whitehouse, and Concardia, LLC the right to use his or her name, voice, appearance, likeness, image, words, participation, and title or professional designation, in whole or in part, in these recordings and/or compilations and in any correspondence, publicity, advertising, promotional, or other derivative materials based on them. Brandi Cox, Michael Whitehouse, and Concardia, LLC have no obligation to make use of the rights granted herein.
2. Speaker hereby grants Brandi Cox, Michael Whitehouse, and Concardia, LLC the unconditional and irrevocable right to reproduce the recording in any format, and to distribute, sell, prepare derivative works, advertise, and publicize the recordings without compensation to the speaker. Brandi Cox, Michael Whitehouse, and Concardia, LLC may edit the recordings at their discretion and shall own the worldwide rights, title, and interest, including copyright, in and to the speaker’s recording. The speaker retains the right to use his or her own recording for any purpose.
3. Upon written request, the speaker shall be provided with a copy of their recording in electronic format.
4. Speaker agrees to promote the event to generate a minimum of 10 opt-ins, with a goal of exceeding 25.
5. Speaker is permitted to make a free offer during the recording.
6. Speaker represents that they have the full right, power, and authority to grant this release and to perform all provisions herein. Speaker acknowledges that in the event of a breach, no legal action will be taken, but such breach may be recorded in official records and future participation may be affected.
7. Speaker agrees to indemnify and hold harmless Brandi Cox, Michael Whitehouse, and Concardia, LLC from any claims arising from the use of the material.
8. This agreement shall be governed by the laws of the State of Connecticut and constitutes the entire agreement between the parties.